# Glossary > Definitions of the Convia terms customers and AI agents meet, from Brand Brain and beats to Autopilot, AI credits and MCP tokens, each linked to its page. > For the complete documentation index, see [llms.txt](https://docs.conviapro.com/llms.txt). This glossary defines the terms you meet in Convia Pro and in the results of its MCP tools, in alphabetical order. Each entry links to the page that covers the feature in full. Where an MCP tool uses a different name for something, the entry says so. ## Terms ### @-mentions Typing @ in the composer searches for a LinkedIn organization, an X (Twitter) account or a Bluesky account to tag, and the mention becomes a real link when the post publishes. Teammates can also @-mention each other in comments, which lands on their **My Mentions** page. Which mention types you can use depends on your plan. See [Mentions & tagging](https://docs.conviapro.com/docs/mentions-and-tagging.md). ### Activity The **Activity** tab in **Integrations → MCP Connections** (under **Workspace** in the launcher) lists every tool call an MCP client made in the workspace, with the token, the tool, the result and the latency. See [MCP access, permissions & audit](https://docs.conviapro.com/docs/mcp-security.md). ### Advanced Analytics A plan capability for detailed analytics. Website analytics and the MCP tools `get_post_analytics`, `get_web_analytics` and `get_search_queries` need it. See [Plans & billing](https://docs.conviapro.com/docs/plans-and-billing.md). ### AI credits AI features in Convia run on credits, and every AI action has a set cost. Credits refresh on the 1st of each month and roll over only on plans with rollover. MCP tools spend no credits, because the assistant writes the copy. See [AI credits](https://docs.conviapro.com/docs/ai-credits.md). ### AI Prompts **Brand Brain → AI Prompts** holds the workspace's custom prompt templates for long-form generators such as articles and scripts, and its saved thumbnail styles. A content type can have several named versions, and only the default one is used for generation. See [How AI uses your brand](https://docs.conviapro.com/docs/how-ai-uses-your-brand.md). ### Approval queue The **Approval Queue** is where managers review content before it goes live, once a manager turns on **Require approval for social posts** in **Settings → Publishing**. Managers can **Approve** or **Return** each item; anyone can flag a post with **Flag / Report problem** in its **More actions** menu. See [Approval & review](https://docs.conviapro.com/docs/approval-and-review.md). ### Article Long-form written content such as show notes, blog posts, newsletters and LinkedIn articles. Articles move through Draft, Pending Approval, Approved and Published, and approving one does not publish it: **Mark as Published** is a separate step. See [Articles](https://docs.conviapro.com/docs/articles.md). ### Auto First Comment Schedules an automatic first comment on LinkedIn Company Page, X, Bluesky, Threads, Facebook and Instagram posts, posted up to a minute after the post publishes. Whether it is available depends on your plan. See [Posts](https://docs.conviapro.com/docs/posts.md). ### Autopilot A content automation that keeps your calendar topped up from clips you have already made. Each night it fills only the gap between your calendar and the days you chose, and its posts land as Pending Approval. See [Clip Autopilot](https://docs.conviapro.com/docs/autopilot.md). ### Back catalog import **RSS Import** pulls your existing podcast episodes into Convia from your show's RSS feed, as drafts, so you can start repurposing them. It is available on plans that include historical import. See [Import your back catalog](https://docs.conviapro.com/docs/import-back-catalog.md). ### Beat One post's place in a campaign's story: what it needs to say, on which platform and when. Every beat is checked against what you already have, and a pinned beat comes back word for word when you re-plan. See [Magic Campaign](https://docs.conviapro.com/docs/magic-campaign.md). ### Brand Brain Convia's understanding of your show, your voice and your audience, set up under **Brand Brain** in the launcher. Every AI feature reads it, and so does any agent that calls `get_brand_context`. See [Brand Brain](https://docs.conviapro.com/docs/brand-brain.md). ### Branded search terms The names people type when they look for you, added in your website analytics settings. A search counts as branded when it contains one of your terms. See [Website analytics](https://docs.conviapro.com/docs/website-analytics.md). ### BYOK Bring your own key: connect your own OpusClip, Descript, ElevenLabs or HeyGen account so those generations run against your provider account instead of Convia credits. The Managed Clipping add-on is the exception and is charged in Convia credits. See [Connect your AI accounts](https://docs.conviapro.com/docs/connect-ai-accounts.md). ### Campaign A coordinated set of posts around a theme, episode or event, told across several platforms over a period of time. Campaign types are **Promote a Specific Idea**, **Capitalize on a Trend**, **Seasonal/Recurring Theme** and **Guest/Partnership Spotlight**, and a campaign does not need an episode. See [Campaigns](https://docs.conviapro.com/docs/campaigns.md). ### Campaign status A campaign is **Draft** while it is being planned and **Active** while it runs, and the status filter also offers Paused, Stopped, Completed and Archived. A campaign created through MCP stays Draft until a person activates it. See [Campaigns](https://docs.conviapro.com/docs/campaigns.md). ### Client Portal A branded portal where the people whose shows you produce log in to see finished episodes, leave comments and submit new recordings. Set it up in **Settings → Client Portal**, on plans that include it. See [Client Portal](https://docs.conviapro.com/docs/client-portal.md). ### Clip A short-form excerpt from an episode, made for social media. Clips appear on their episode's Clips page and in the **Clips Library**, which shows each clip's parent episode and the posts made from it. See [Episodes & clips](https://docs.conviapro.com/docs/episodes-and-clips.md). ### Clip imports Bring clips in from OpusClip, reviewing or editing each before import, or from Descript, using compositions from the episode's Descript project or clips made by Descript's agent. Start from an episode's **Clips → Add clips** menu; owners and managers only. See [Clip imports](https://docs.conviapro.com/docs/clip-imports.md). ### Content Automation Automations under **In Motion → Content Automations** that write draft posts in the background and drop them into your approval queue. A trend automation drafts a post a day from the freshest trend your feeds picked up; Autopilot fills your calendar from clips. See [Content automations](https://docs.conviapro.com/docs/content-automations.md). ### Content Created The list on an idea of everything made from it, such as posts, articles, scripts and campaigns. Through MCP, `get_idea` and `get_derived` return the same links. See [Ideas & scripts](https://docs.conviapro.com/docs/ideas-and-scripts.md). ### Content Lab **In Motion → Content Lab**, called Content Generation Lab in Help, is the media studio for generating images, voiceovers and talking-avatar videos, all saved to one asset library. Voiceovers and avatars run on your own connected accounts. See [Content Generation Lab](https://docs.conviapro.com/docs/content-generation-lab.md). ### Declutter A calendar tool that previews every move before changing anything, with two modes: **Spread out** and **Keep breathing room**. Posts you made by hand, campaign posts, full episodes and anything in the next 24 hours stay where they are. See [Calendar & scheduling](https://docs.conviapro.com/docs/calendar-and-scheduling.md). ### Default posting times A grid in **Settings → Publishing** of posting times per platform and weekday. When a post gets a date without a time, Convia uses your default time, then the platform's best hour, then the start of your posting window, and MCP tools do the same for a bare date. See [Calendar & scheduling](https://docs.conviapro.com/docs/calendar-and-scheduling.md). ### Episode Your source content, such as a podcast, video or webinar, and the foundation everything else is built from. Some MCP fields still use the older name, webcast, as in `parent_webcast_id`. See [Episodes & clips](https://docs.conviapro.com/docs/episodes-and-clips.md). ### Feed Manager **Feed Manager**, inside **Trend Monitor** under **In Motion**, holds the RSS feeds Convia watches for fresh outside material, which feed Trend Monitor and trend automations. It is part of Trend Rider. See [Trend discovery](https://docs.conviapro.com/docs/trend-discovery.md). ### Flag **Flag / Report problem**, in a post's **More actions** menu, lets anyone on the team send a post to the approval queue with a note and a **Flagged** badge, for a manager's attention. It is different from a held campaign post, which is flagged because it needs an asset. See [Approval & review](https://docs.conviapro.com/docs/approval-and-review.md). ### Gap A campaign post that still needs an asset Convia does not have, such as a clip or a graphic. It shows **Held · needs asset** with a brief that says what to make, and an agent creates one by setting `needed_asset` in `create_campaign_from_plan`. See [Magic Campaign](https://docs.conviapro.com/docs/magic-campaign.md). ### Guest A person who appeared on your show, with a profile in Convia that can be invited into the Guest Portal. A guest who asks for their data to be removed is never returned by MCP tools. See [Guest Portal](https://docs.conviapro.com/docs/guest-portal.md). ### Guest Portal A secure space where invited guests view the episodes they appear in, download media, update their profile and see their episode's analytics. Invites go out by email with a link that expires after 30 days. See [Guest Portal](https://docs.conviapro.com/docs/guest-portal.md). ### Guest Spotlight The **Guest/Partnership Spotlight** campaign type promotes an episode featuring a guest; the campaign builder suggests 10 days. Its posts introduce the guest and can be shared so everyone posts on publish day. See [Promote with your guest](https://docs.conviapro.com/docs/promote-with-your-guest.md). ### Idea An entry in your content backlog under **In Motion → Ideas**, moving through New, Researching, Ready, In Progress and Completed, or Archived when dropped. An idea can become a script, post or article. See [Ideas & scripts](https://docs.conviapro.com/docs/ideas-and-scripts.md). ### Internal name and published title Every post has an **Internal name**, seen only inside Convia, and a **Published title**, the public title YouTube and Facebook show on a video. If the published title is blank, the internal name is published. MCP tools call these `title` and `published_title`. See [Posts](https://docs.conviapro.com/docs/posts.md). ### Link tagging **Tag links to your websites** adds tracking tags to links to your own sites when Convia publishes a post, so a visit is credited to the post that sent it. See [Website analytics](https://docs.conviapro.com/docs/website-analytics.md). ### Magic Campaign Drafts a full campaign from an episode, for the type, platforms and date range you pick, for you to review. Its planner lays out beats you can pin and re-plan, and the MCP campaign plan tools need it on your plan. See [Magic Campaign](https://docs.conviapro.com/docs/magic-campaign.md). ### Magic Repurpose Turns one episode into a full content package in one click: transcript, chapter markers, insights, YouTube titles, descriptions and a promotional campaign. Everything it makes lands as drafts. See [Magic Repurpose](https://docs.conviapro.com/docs/magic-repurpose.md). ### Managed account A parent account through which an agency manages several shows' workspaces, with one contract and shared billing. Convia sets managed accounts up. See [Agencies & managed accounts](https://docs.conviapro.com/docs/agencies-and-managed-accounts.md). ### MCP Model Context Protocol, an open protocol that lets AI assistants such as Claude use tools provided by other software. Convia's MCP server gives an assistant 38 tools scoped to one workspace. See [Convia for AI agents](https://docs.conviapro.com/docs/ai-agents-overview.md). ### MCP Connections The page at **Integrations → MCP Connections** where Owners and Managers connect Claude and other AI clients to a workspace, with tokens, setup instructions, the tool list and the Activity log. It needs a plan that includes MCP Connections. See [Connect an AI assistant (MCP)](https://docs.conviapro.com/docs/mcp-quickstart.md). ### MCP token A secret starting `mcp_live_` that lets a client such as Claude Code act in one workspace as the person who created it. It is shown once, stored only as a hash, and can be revoked at any time. See [MCP access, permissions & audit](https://docs.conviapro.com/docs/mcp-security.md). ### Post Social media content for LinkedIn, X and other platforms, ready for publishing. Post types include social posts and promotion posts. See [Posts](https://docs.conviapro.com/docs/posts.md). ### Post status The app shows Draft, Pending Approval, Approved, Scheduled, Published and Failed. MCP tools use `draft`, `pending_approval`, `approved`, `scheduled`, `published` and `failed`, plus `archived` (set aside), `processing` (being published right now) and `in_review` (a pre-publish review state). See [Posts](https://docs.conviapro.com/docs/posts.md). ### Posting window The earliest and latest times you are willing to publish, set in **Settings → Publishing**, 07:00 to 19:00 by default. The window is advice, not a rule. See [Calendar & scheduling](https://docs.conviapro.com/docs/calendar-and-scheduling.md). ### Roles A workspace has four roles: **Owner** (everything, including billing and deleting the workspace), **Manager** (create, edit, approve and publish content, manage the team), **Contributor** (create and edit content, submit it for approval; previously called Member) and **Viewer** (read-only). Only Owners and Managers can use MCP Connections. See [Workspaces & teams](https://docs.conviapro.com/docs/workspaces-and-teams.md). ### Script A plan for content before you record it, under **In Motion → Scripts**, of type Video, Podcast, Short or Presentation. Scripts get an automatic word count and duration estimate. See [Ideas & scripts](https://docs.conviapro.com/docs/ideas-and-scripts.md). ### Show Details **Brand Brain → Show Details** holds your show's name, description and artwork. See [Brand Brain](https://docs.conviapro.com/docs/brand-brain.md). ### Social Platform Prompts **Brand Brain → Social Platform Prompts** holds one prompt per platform that shapes the AI-written copy for that platform. MCP tools can read these prompts but not change them. See [How AI uses your brand](https://docs.conviapro.com/docs/how-ai-uses-your-brand.md). ### Speaker mapping Naming the speakers Convia detected in a transcript by matching each one to a host or guest, with **Identify speakers** on the episode's Transcript page. Until a speaker is confirmed, MCP tools return their lines without a name. See [Episodes & clips](https://docs.conviapro.com/docs/episodes-and-clips.md). ### Spine The core of a campaign plan: its **Through line**, the one argument the campaign makes, and its **Authority objective**, the authority it earns you. The Magic Campaign plan review shows both, and agents supply both to `create_campaign_from_plan`. See [Magic Campaign](https://docs.conviapro.com/docs/magic-campaign.md). ### Spread out A **Declutter** mode that spaces out clips on the calendar for one platform, moving only the kinds of clip you allow: bulk scheduled, Autopilot, or scheduled from a connected AI app. Clips on the same day are staggered 15 minutes apart. See [Calendar & scheduling](https://docs.conviapro.com/docs/calendar-and-scheduling.md). ### Tags and hashtags Tags are internal topic labels that organize your content and make it findable; hashtags are published words in a post's copy. Tag groups bundle tags for reuse and are rendered as hashtags when inserted into body copy. See [Mentions & tagging](https://docs.conviapro.com/docs/mentions-and-tagging.md). ### Text provenance A field on clips in MCP results that says where a clip's title and description came from: `generated`, `imported` or `unknown`. Either way, clip text is a summary, not something a person said. See [MCP tool reference](https://docs.conviapro.com/docs/mcp-tools.md). ### Text Snippets Reusable blocks of text, such as a standard call to action or outro, shared with the whole workspace and inserted from the composer. Agents read them with `get_text_snippets` and reproduce them exactly. See [Posts](https://docs.conviapro.com/docs/posts.md). ### Thumbnail Studio Generates AI thumbnails for an episode: open the episode, go to **Images** and click **Open Thumbnail Studio**. A style sets the look, and saved styles live in **Brand Brain → AI Prompts → Thumbnail Styles**. See [Thumbnails](https://docs.conviapro.com/docs/thumbnails.md). ### Transcript The full text of an episode, on the episode's Transcript page, with speakers once they are detected. Agents read it with `get_transcript` and check claims against it with `search_content`. See [Episodes & clips](https://docs.conviapro.com/docs/episodes-and-clips.md). ### Trash Where deleted items go. You can restore an item from Trash, and items are permanently deleted after 30 days. Posts an agent deletes through MCP land here too. See [Posts](https://docs.conviapro.com/docs/posts.md). ### Trend Monitor **In Motion → Trend Monitor** finds what is trending in your industry. Results appear as **Trend Alerts** with a relevance score, time sensitivity and source, and you can turn them into ideas, scripts or campaigns. See [Trend discovery](https://docs.conviapro.com/docs/trend-discovery.md). ### Trend Rider The plan feature that includes Trend Monitor and Feed Manager. It is included only on some plans. See [Plans & billing](https://docs.conviapro.com/docs/plans-and-billing.md). ### Trial reel An Instagram reel shown first to people who do not follow you. Instagram requires around 1,000 followers, otherwise the reel publishes as normal; agents set it with `trial_reel` in `platform_options`. See [Publishing to platforms](https://docs.conviapro.com/docs/publishing-to-platforms.md). ### Voice & Tone **Brand Brain → Voice & Tone** sets your brand characteristics, **Audience Profile** and content rules, which the AI follows when it writes. See [Brand Brain](https://docs.conviapro.com/docs/brand-brain.md). ### Webcast The older name for an episode, still used in some MCP fields such as `parent_webcast_id` and `linked_webcast_id`. See [Episodes & clips](https://docs.conviapro.com/docs/episodes-and-clips.md). ### Website analytics Shows what your posts do after the click, by reading your Google Analytics 4, Google Search Console and Bing Webmaster Tools data without changing anything in them. Results appear on the **Web** tab of Analytics, and it needs Advanced Analytics. See [Website analytics](https://docs.conviapro.com/docs/website-analytics.md). ### Workspace A separate space for one show, brand or client, with its own content, settings and team. An MCP connection reaches exactly one workspace. See [Workspaces & teams](https://docs.conviapro.com/docs/workspaces-and-teams.md). ## Related - [Convia for AI agents](https://docs.conviapro.com/docs/ai-agents-overview.md): how agents read the docs and act on a workspace. - [MCP tool reference](https://docs.conviapro.com/docs/mcp-tools.md): the exact field names behind many of these terms. - [Navigating Convia](https://docs.conviapro.com/docs/navigating-convia.md): where each feature lives in the app. - [FAQ](https://docs.conviapro.com/docs/faq.md): short answers to common questions. --- Source: https://docs.conviapro.com/docs/glossary · Section: AI agents & MCP · Last updated: 2026-10-03