# How AI uses your brand

> See which Brand Brain settings, platform prompts and templates shape every AI draft, what you can change, and where you review drafts before they publish.

> For the complete documentation index, see [llms.txt](https://docs.conviapro.com/llms.txt).

Every AI feature in Convia Pro writes from the same source: your Brand Brain, the settings that describe your show, your voice and your audience. This page explains what the AI reads, where you can shape it, and how review keeps you in charge of what goes out. Read it before you set up Brand Brain, or when a draft does not sound like you.

## What the AI reads from your Brand Brain

| Setting | Where | How the AI uses it |
|---|---|---|
| Show name and description | **Brand Brain → Show Details** | Context about what your show is and who it is for |
| **Brand Characteristics** | **Brand Brain → Voice & Tone** | Your tone, style and personality |
| **Audience Profile** | **Brand Brain → Voice & Tone** | Who the content speaks to |
| **Content Rules** | **Brand Brain → Voice & Tone** | What to always include and what to avoid |
| **Advanced** fields: **Point of view**, **Topic space**, **Goals**, **Audience tags** | **Brand Brain → Voice & Tone** | Optional structured detail. Magic Campaign and campaign planning read them today |
| Host details | **Collaboration → Hosts** | Magic Campaign and campaign planning write with the speaking host's background and voice |
| **Clipping guidance (optional)**: **Clipping priorities** and **Clipping avoidances** | **Brand Brain → Voice & Tone** | Used only to draft the prompt for OpusClip clipping |

Alongside your brand, each generation reads the material it is working from: the episode transcript, insights and guests, a clip, an idea, a trend or the post you are writing. Each generation reads your Brand Brain when it runs, so a change to **Voice & Tone** applies to the next draft. Drafts already written do not change.

> [!TIP]
> Fill in **Brand Characteristics**, **Audience Profile** and **Content Rules** before you use AI features. Specific rules, such as "never use ALL CAPS, always include a call to action", work better than general ones.

### An example of brand context at work

With these **Brand Characteristics**: "Professional but approachable. Uses first-person 'we'. Avoids jargon unless explaining it. Always includes a question to drive engagement."

A generated LinkedIn post reads: "We just wrapped our latest episode on AI marketing trends, and honestly, we learned as much as our guest taught us. The key insight? AI isn't replacing marketers; it's freeing us to do the creative work we love. What's one task you'd love to automate so you can focus on strategy?"

## Where your brand shapes AI output

| Feature | What it takes from your brand |
|---|---|
| [Magic Campaign](https://docs.conviapro.com/docs/magic-campaign.md), and the campaign step of [Magic Repurpose](https://docs.conviapro.com/docs/magic-repurpose.md) | Your full Brand Brain, host details and episode details, plus per-platform prompts for each post |
| Post composer (**Write for me**, **Generate**) | Brand voice, audience and content rules, sized for the platform you are posting to |
| **Generate with AI** from an idea | Platform-specific content in your brand voice |
| Articles and scripts | Your templates and brand settings |
| [Trend Discovery](https://docs.conviapro.com/docs/trend-discovery.md) | Your brand settings and recent episodes, to judge how relevant a trend is |
| [Content Automations](https://docs.conviapro.com/docs/content-automations.md) | Trend drafts use your brand voice plus the automation's prompt guidance and tone. Autopilot captions each clip from its own episode and guests |
| [Thumbnails](https://docs.conviapro.com/docs/thumbnails.md) | Drafted thumbnail ideas use what your show is about and who watches. **Draft a brand look** writes a style from your Brand Brain and Brand Kit |
| **Suggest tags** | Tags drawn from the vocabulary your workspace already uses |

## Turn brand settings on or off for one generation

Some **Generate with AI** buttons, such as those in the article editor, on scripts and when acting on an idea, open **AI Generation Settings** before they run:

1. Pick a **Prompt Template**. Your workspace default is marked **(Default)**.
2. Under **Brand Identity Settings**, choose what to include: **Use Brand Characteristics**, **Use Audience Profile** and **Use Content Rules**. All three are ticked by default.
3. Click **Generate**.

Untick a box when one generation should ignore part of your brand, for example a piece written for a different audience. The change applies only to that generation.

## Shape posts per platform with Social Platform Prompts

**Brand Brain → Social Platform Prompts** holds the instructions the AI follows for each platform, so a LinkedIn post can read differently from an X post. Each platform has:

- A **System Prompt**: the instructions for writing on that platform.
- **Best Practices**: platform-specific tips the AI follows.
- **Reset to platform default**, to undo your changes.

These prompts are used when Convia writes posts from clips, ideas and campaigns. Text you add for one platform, such as a sign-off, links or a promo code, appears only on that platform's posts. Anything you put in a campaign's **Campaign Brief** applies to every post in the campaign.

A system prompt can include variables that are filled in for each post:

| Variable | Filled with |
|---|---|
| `{episode_title}`, `{episode_number}` | The episode's title and number |
| `{guest_name}`, `{guest_title}`, `{guest_company}` | The guest's name, title or role, and company |
| `{brand_voice}` | Your **Brand Characteristics** |
| `{target_audience}` | Your **Audience Profile** |
| `{content_rules}` | Your **Content Rules** |
| `{key_themes}`, `{main_takeaways}` | The episode's key themes and takeaways |
| `{tags}`, `{hashtags}` | The content's tags and the platform's hashtags |

## Customize templates in AI Prompts

**Brand Brain → AI Prompts** holds the templates behind each kind of generated content:

| Group | Templates |
|---|---|
| Content Analysis | **Conversation Outline Prompts**, **Content Description Prompts**, **Chapter Markers Prompts** |
| Written Content | **Articles Prompts**, **Script Prompts** |
| Promotion | **Webcast Promotion Templates** |
| Visual | **Thumbnail Styles** |

You can keep several templates of one kind and mark one as the default. Generations use the default unless you pick another in **Prompt Template**. An AI assistant connected through MCP can add alternative templates, but it cannot make one the default, so it can never change what your generations use. See [MCP tools](https://docs.conviapro.com/docs/mcp-tools.md).

**Thumbnail Styles** lists the seven built-in styles and any you saved with **Customize**. Owners and managers can set a **Default style**, which Thumbnail Studio and the Content Generation Lab start on, and use **Draft a brand look** to write a style from your Brand Brain and Brand Kit, free, for you to review and save.

## Keep your Brand Brain current

- **Guided setup** drafts your Brand Brain from what you give it, such as a brain dump, links to content you have made, a short form or your RSS feed. You then review and edit your brand characteristics, audience and content rules.
- **Version history** shows how your Brand Brain has changed and where each version came from. You can also **rebuild it from scratch**; a rebuild starts clean rather than blending with what is there. Your websites under **Voice & Tone** are not part of these versions, so restoring a version leaves them alone.

See [Brand Brain](https://docs.conviapro.com/docs/brand-brain.md) for setup.

## What you control, and what stays fixed

You decide:

- Everything in Brand Brain, the per-platform prompts and the templates.
- Which brand settings apply to a single generation.
- The prompt guidance and tone of each trend automation, and how each Autopilot post ends.
- Your thumbnail styles and default style.
- On Enterprise plans, which AI text model the workspace uses, under **Settings → AI Settings**. Other plans use the platform default.

Some things stay fixed whatever the prompt says. Automations and Magic Campaigns keep each caption within its platform's character limit as they write it. Text you type for a thumbnail is printed exactly as written.

## Review every AI draft before it publishes

AI output is a starting point. Everything Convia generates is created as a draft that you can edit freely before scheduling or publishing:

- Magic Repurpose and Magic Campaign create drafts. A campaign post that needs a clip or visual Convia could not supply is held, flagged and given a written brief.
- No automation publishes on its own. Autopilot drafts always wait in the approval queue, and trend automation drafts wait for a person to approve or schedule them.
- If your workspace requires approval for social posts, every post goes through the approval queue before it schedules.
- For a thumbnail, **Prompt sent to the image model** shows the exact text used.

> [!WARNING]
> Credits are spent when you generate, and deleting a draft you do not want does not return them. Thumbnails, Lab images, trend ideas and scripts, and automation drafts return their credits automatically if the generation itself fails.

## Related

- [Brand Brain](https://docs.conviapro.com/docs/brand-brain.md): set up your show details, voice and audience.
- [Approval and review](https://docs.conviapro.com/docs/approval-and-review.md): the review step every draft can pass through.
- [Magic Campaign](https://docs.conviapro.com/docs/magic-campaign.md): campaign planning, which reads your full Brand Brain.
- [Thumbnails](https://docs.conviapro.com/docs/thumbnails.md): styles, ideas and brand looks for thumbnails.
- [AI credits](https://docs.conviapro.com/docs/ai-credits.md): what each AI action costs.

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Source: https://docs.conviapro.com/docs/how-ai-uses-your-brand · Section: Creating with AI · Last updated: 2026-10-03