# Ideas & scripts

> Capture content ideas, develop them into production scripts, and turn a script into an episode so every piece traces back to where it started.

> For the complete documentation index, see [llms.txt](https://docs.conviapro.com/llms.txt).

Ideas and scripts are the planning side of Convia Pro. **Ideas** is your backlog of things to make; **Scripts** is where you plan an episode or video before you record. An idea can become a script, a post, an article or a campaign, and a script can become an episode, with each step linked to the one before it.

## Ideas

Find your backlog under **In Motion → Ideas**. View it as a grid or a table, search it, and filter by status and priority.

### Add an idea

1. Go to **In Motion → Ideas** and click **New Idea**.
2. Enter a **Title**. It is the only required field.
3. Optionally add a **Description**, **Notes** (research, links), **Priority** (**Low**, **Medium** or **High**) and **Status**.
4. Add tags, or apply a saved group under **Quick apply from groups**. **Suggest tags** proposes tags from your workspace vocabulary.
5. Click **Create Idea**.

Ideas also come from other places:

- **Trends**: create a quick idea or an AI idea from a trend alert, with a link back to the trend. See [Trend discovery](https://docs.conviapro.com/docs/trend-discovery.md).
- **Feeds**: watch outside sources in **In Motion → Trend Monitor → Feed Manager**, and turn relevant items into ideas. Trend Monitor and Feed Manager need a plan that includes them.
- **Website searches**: **Create idea** on a search query in the Analytics **Web** tab starts an idea prefilled with it. See [Website analytics](https://docs.conviapro.com/docs/website-analytics.md).
- **AI assistants**: an assistant connected through MCP can create and update ideas. See [MCP tools](https://docs.conviapro.com/docs/mcp-tools.md).

### Idea statuses

| Status | Meaning |
|---|---|
| **New** | Just captured, not yet evaluated |
| **Researching** | Gathering more information |
| **Ready** | Fully developed, ready to create |
| **In Progress** | Being produced |
| **Completed** | Content created |
| **Archived** | Set aside |

### Act on an idea

Open an idea and click **Act on Idea**:

| Option | What it does |
|---|---|
| **Create Script** | Generates a podcast or video script from the idea. Choose the **Script Type** |
| **Create Social Post** | Choose a platform, then **Generate with AI** to draft the post in your brand voice and open it in the editor, or create it by hand |
| **Create Article** | Generates a long-form article from the idea. See [Articles](https://docs.conviapro.com/docs/articles.md) |
| **Create Campaign** | Starts a campaign from the idea, with the campaign builder prefilled. See [Campaigns](https://docs.conviapro.com/docs/campaigns.md) |

The idea's **Content Created** section lists everything made from it. Items you delete drop off the list, and items you restore from the Trash reappear.

> [!TIP]
> Set up your brand voice in [Brand Brain](https://docs.conviapro.com/docs/brand-brain.md) first. Every AI draft from an idea then sounds more like you.

## Scripts

Find scripts under **In Motion → Scripts**. View them as a grid or a table, search them, and filter by status and type.

### Create a script

**By hand**

1. Go to **In Motion → Scripts** and click **New Script**.
2. Enter a **Title**, and optionally a **Description**, **Script Type** and **Status**.
3. Click **Create Script**, then write or paste the script under **Script Content**.

**From an idea**

1. Open the idea under **In Motion → Ideas** and click **Act on Idea**.
2. Choose **Create Script** and pick the **Script Type**.
3. Click **Generate with AI**. Convia writes the script and saves it.

You can also generate a script from a trend alert. See [Trend discovery](https://docs.conviapro.com/docs/trend-discovery.md).

### Script types

| Type | Best for |
|---|---|
| **Video** | YouTube videos, webinars |
| **Podcast** | Audio episodes |
| **Short** | TikTok, Reels, Shorts |
| **Presentation** | Slide-based content |

You can change a script's type from its page.

### Work on a script

The script page holds:

- **Script Content**, with **Generate with AI** for template-based drafting.
- An **AI Assistant** to develop the script with you, opened with **Develop Script with AI**.
- **Notes** for rough ideas, talking points, research and context.
- A live **word count** and a **duration estimate** based on speaking pace.
- **Tags**, **Description**, and **Distribution Links** for the YouTube and Spotify addresses once it is out.
- Media attached from your Media Library, such as reference images or b-roll.

Click **Save Changes** to save your edits.

### Script statuses

Scripts use these statuses: **Draft**, **In Review**, **Approved**, **In Production**, **Recorded**, **Editing**, **Published** and **Archived**. Change the status from the script page or its edit dialog.

## From idea to episode

Each step keeps a link to the one before it, so you can always see where a piece of content came from.

1. **Idea to script.** **Act on Idea → Create Script** creates the script. The script inherits the idea's tags, and the idea's **Content Created** lists it.
2. **Script to episode.** On the script page, click **Create Episode from Script**. Convia creates a new episode in the script's workspace and opens it. The script needs some content first.
3. **Episode to content.** Record, upload and repurpose the episode as usual. See [Episodes & clips](https://docs.conviapro.com/docs/episodes-and-clips.md).

What carries over when you create an episode from a script:

| From the script | Becomes on the episode |
|---|---|
| Title | Episode name |
| Description | Episode description |
| Script content | The **Conversation Outline** on the episode's **Episode Prep** page |
| Tags | Episode tags |

After that, the script shows an **Episode Created** badge, and **View Episode** takes you to it.

> [!NOTE]
> Guests you invite to the episode can read the conversation outline on the **Prep** tab of the [Guest Portal](https://docs.conviapro.com/docs/guest-portal.md). Keep anything you don't want a guest to see out of the script content, or edit the outline on the episode before you invite them.

## Credits

| Action | Cost |
|---|---|
| Creating and editing ideas and scripts by hand | Free |
| Quick idea from a trend | Free |
| AI idea from a trend | 10 credits |
| Script from an idea | 20 credits |
| Script from a trend | 15 credits |
| Developing a script with the AI Assistant | 5 credits |

## Related

- [From idea to recording](https://docs.conviapro.com/docs/idea-to-recording.md): a walkthrough of this whole path.
- [Trend discovery](https://docs.conviapro.com/docs/trend-discovery.md): find timely topics to turn into ideas.
- [Episodes & clips](https://docs.conviapro.com/docs/episodes-and-clips.md): what to do with the episode once it exists.
- [Articles](https://docs.conviapro.com/docs/articles.md): write long-form pieces from your ideas.
- [AI credits](https://docs.conviapro.com/docs/ai-credits.md): check your balance and costs.

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Source: https://docs.conviapro.com/docs/ideas-and-scripts · Section: Episodes & content · Last updated: 2026-10-03