# What is Convia Pro

> Convia Pro turns recorded conversations into clips, social posts, articles and campaigns. See who it is for, how it works and where to start.

> For the complete documentation index, see [llms.txt](https://docs.conviapro.com/llms.txt).

Convia Pro is a content repurposing and publishing app for podcasters, video creators and content teams. You start from a recorded conversation, such as a podcast episode, a video interview or a webinar, and Convia helps you turn it into clips, social posts, articles and campaigns, then schedule and publish them to your connected accounts. The short version: record once, publish everywhere.

## Who uses Convia

- **Podcast hosts and video creators** who want each episode to keep working long after release day.
- **Content and marketing teams** who plan, review and publish together, with team roles and an approval queue.
- **Agencies** that produce shows for clients, with a separate workspace for each show or client and an optional Client Portal.
- **Guests** on a show, who get their own portal to see their appearances and download media from their episodes.

You don't need a podcast to start. Guided setup can learn your voice from a short form, and a campaign can be planned from a set of topics, or from nothing more than what you want to say, even when your library is empty.

## The content lifecycle

Everything in Convia flows from your source material:

```text
Episode → Clips → Posts → Articles → Campaigns
```

| Stage | What it is |
|---|---|
| **Episode** | Your source recording: a podcast, video or webinar, with its transcript, insights, chapter markers and descriptions |
| **Clips** | Short excerpts for social media, uploaded by you or created with OpusClip or Descript |
| **Posts** | Social posts written for one account each, from a clip, an episode, an idea or a blank page |
| **Articles** | Long-form writing such as show notes, blog posts, newsletters and LinkedIn articles |
| **Campaigns** | A story told across several platforms over a date range, where each post is one beat |

Every piece keeps a link to where it came from. Articles and posts link back to their episode, posts show which campaign they belong to, an article's **Related Content** panel lists the posts made from it, and an idea's **Content Created** section lists everything made from that idea.

## How Convia uses AI

Convia uses AI to draft. You decide what goes out.

- **Brand Brain** is what Convia knows about your show: your brand characteristics, audience, content rules and hosts. The AI reads it whenever it writes for you. See [Brand Brain](https://docs.conviapro.com/docs/brand-brain.md) and [How AI uses your brand](https://docs.conviapro.com/docs/how-ai-uses-your-brand.md).
- **Drafts wait for you.** Content the AI writes arrives as a draft or in the approval queue for you to review and edit. Automations can draft posts in the background, but nothing they create publishes on its own: a person approves or schedules it first. See [Content Automations](https://docs.conviapro.com/docs/content-automations.md) and [Clip Autopilot](https://docs.conviapro.com/docs/autopilot.md).
- **AI features use AI credits.** Some tools, such as OpusClip, Descript, ElevenLabs and HeyGen, run on your own provider account instead. See [AI & credits](https://docs.conviapro.com/docs/ai-credits.md) and [Connect your AI accounts](https://docs.conviapro.com/docs/connect-ai-accounts.md).

## The main areas of Convia

| Area | What you do there | Start with |
|---|---|---|
| Episodes and clips | Upload recordings, transcribe them, make clips, import your back catalog, run Magic Repurpose | [Episodes & clips](https://docs.conviapro.com/docs/episodes-and-clips.md), [Magic Repurpose](https://docs.conviapro.com/docs/magic-repurpose.md), [Import your back catalog](https://docs.conviapro.com/docs/import-back-catalog.md), [Bring in clips from other tools](https://docs.conviapro.com/docs/clip-imports.md) |
| Posts and articles | Write and edit social posts and long-form pieces, tag people and organizations, make thumbnails | [Posts](https://docs.conviapro.com/docs/posts.md), [Articles](https://docs.conviapro.com/docs/articles.md), [Mentions & tagging](https://docs.conviapro.com/docs/mentions-and-tagging.md), [AI thumbnails](https://docs.conviapro.com/docs/thumbnails.md) |
| Planning | Capture ideas, write scripts, follow trends, generate images, voiceovers and avatar videos | [Ideas & scripts](https://docs.conviapro.com/docs/ideas-and-scripts.md), [Trend Discovery](https://docs.conviapro.com/docs/trend-discovery.md), [Content Generation Lab](https://docs.conviapro.com/docs/content-generation-lab.md) |
| Campaigns | Plan a multi-post story around an episode, a launch or an event | [Campaigns](https://docs.conviapro.com/docs/campaigns.md), [Magic Campaign](https://docs.conviapro.com/docs/magic-campaign.md) |
| Scheduling and publishing | Put posts on the calendar, review them and publish to each platform | [Calendar & scheduling](https://docs.conviapro.com/docs/calendar-and-scheduling.md), [Approval & review](https://docs.conviapro.com/docs/approval-and-review.md), [Publishing to each platform](https://docs.conviapro.com/docs/publishing-to-platforms.md), [YouTube publishing](https://docs.conviapro.com/docs/youtube-publishing.md) |
| Automation | Keep your calendar topped up with drafts from your clips or from trends | [Clip Autopilot](https://docs.conviapro.com/docs/autopilot.md), [Content Automations](https://docs.conviapro.com/docs/content-automations.md) |
| Analytics | See how posts perform and which ones send people to your website | [Analytics](https://docs.conviapro.com/docs/analytics.md), [Website analytics](https://docs.conviapro.com/docs/website-analytics.md) |
| People | Work with your team, your guests and your clients | [Workspaces, teams & roles](https://docs.conviapro.com/docs/workspaces-and-teams.md), [Guest Portal](https://docs.conviapro.com/docs/guest-portal.md), [Client Portal](https://docs.conviapro.com/docs/client-portal.md), [Agencies & managed accounts](https://docs.conviapro.com/docs/agencies-and-managed-accounts.md) |
| AI assistants | Connect Claude or another assistant to your workspace through MCP | [Convia for AI agents](https://docs.conviapro.com/docs/ai-agents-overview.md), [Connect an AI assistant](https://docs.conviapro.com/docs/mcp-quickstart.md) |

Some areas depend on your plan. A page your plan doesn't include is either hidden or shows a lock with a **View plans** button. See [Plans, trials & billing](https://docs.conviapro.com/docs/plans-and-billing.md).

## Where Convia publishes

Convia publishes directly to eight platforms, through each platform's own connection:

- LinkedIn (personal profiles, and Company Pages where your plan includes them)
- X (Twitter)
- YouTube
- TikTok
- Instagram
- Threads
- Facebook (Pages)
- Bluesky

Which platforms you can connect, and how many accounts, depends on your plan. See [Connect your social accounts](https://docs.conviapro.com/docs/connect-social-accounts.md).

## What Convia doesn't do

Knowing the edges saves time:

- Convia doesn't read or reply to comments, and has no inbox or direct messages. Where your plan includes first comments, it can post one on your own post, and it counts comments in analytics.
- Convia doesn't edit a post after it has gone live. Change a published post on the platform itself.
- Analytics cover your organic posts, not paid ads.

## Where to go next

- **New here?** Follow the [Quickstart](https://docs.conviapro.com/docs/quickstart.md) from sign-up to your first post.
- **Just recorded an episode?** Follow [Get the most from a new episode](https://docs.conviapro.com/docs/maximize-an-episode.md).
- **Planning a launch or event?** See [Plan a promotional campaign](https://docs.conviapro.com/docs/plan-a-launch-campaign.md).
- **Want drafts made for you?** See [Get draft posts created for you](https://docs.conviapro.com/docs/automate-your-drafts.md).
- **Setting up a team?** Read [Workspaces, teams & roles](https://docs.conviapro.com/docs/workspaces-and-teams.md).
- **Looking for something on screen?** [Finding your way around](https://docs.conviapro.com/docs/navigating-convia.md) explains the layout.
- **Stuck?** Check the [FAQ](https://docs.conviapro.com/docs/faq.md), [Troubleshooting](https://docs.conviapro.com/docs/troubleshooting.md) or [Get support](https://docs.conviapro.com/docs/get-support.md).
- **Unsure what a term means?** See the [Glossary](https://docs.conviapro.com/docs/glossary.md).

## Related

- [Quickstart](https://docs.conviapro.com/docs/quickstart.md): create your account and publish your first post.
- [Brand Brain](https://docs.conviapro.com/docs/brand-brain.md): teach Convia your voice before you generate anything.
- [Connect your social accounts](https://docs.conviapro.com/docs/connect-social-accounts.md): link the platforms you publish to.
- [Finding your way around](https://docs.conviapro.com/docs/navigating-convia.md): learn the menus and the controls you'll see on most pages.

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Source: https://docs.conviapro.com/docs/introduction · Section: Getting started · Last updated: 2026-10-03