# LinkedIn best practices

> Plan LinkedIn posts for personal profiles and company pages, with posting times, how often to post, hooks, post length, hashtags and formats.

> For the complete documentation index, see [llms.txt](https://docs.conviapro.com/llms.txt).

LinkedIn rewards posts that share a real point of view with a professional audience. This page covers when and how often to post on LinkedIn, how to write a post people read to the end, hashtags and formats, for both personal profiles and company pages, and what Convia Pro does for you when it writes and schedules LinkedIn posts.

## When to post on LinkedIn

Convia schedules LinkedIn posts at **8am, 11am and 5pm** in your workspace time zone when you have not set your own times. The same times apply to personal profiles and company pages. General guidance favours business hours, and Tuesday to Thursday mornings in particular. To change the times, go to **Channels**, click **Edit** beside **When posts go out**, open **Advanced** and click **Choose my own times**. See [Calendar & scheduling](https://docs.conviapro.com/docs/calendar-and-scheduling.md#set-your-own-posting-times).

## How often to post on LinkedIn

Three to five posts a week is a reasonable starting point for a weekly show. Pick a pace you could hold for three months, and raise it once that feels easy. Convia starts every channel at 3 posts a week, which you can change under **Posts per week**.

## Writing LinkedIn posts people finish

- **Lead with a hook or an insight.**
- **Use personal stories** to make professional content human.
- **Aim for 1,300 to 1,700 characters.** LinkedIn allows up to 3,000.
- **Break the text into short lines** so it is easy to read.
- **End with a call to action or a question** that invites comments.
- **Tag relevant connections** when they are part of the story. In Convia, the mention picker tags organizations, not people.
- **Reply to comments within the first hour.**

## LinkedIn hashtags

Use **3 to 5** hashtags, on their own line at the end of the post. Pick terms a reader would search for, not your show name or branding.

## LinkedIn formats that reach further

Native video and document posts get higher reach. A PDF document shows as a swipeable carousel (up to 300 pages and 100 MB). For images, 1.91:1 (1,200 × 627 pixels) fits best, and square 1:1 video at 1,080 × 1,080 works across devices. For every file limit, see [Posting rules for each platform](https://docs.conviapro.com/docs/platform-posting-rules.md#posting-to-linkedin-personal-profiles).

## Personal profiles and company pages on LinkedIn

The advice above applies to both. The differences:

- **Company pages** connect as **LinkedIn Company** and can post a first comment, up to 1,250 characters. Personal profiles cannot.
- **Company page posts have their own Platform instructions,** which start as a copy of your personal LinkedIn instructions, so the page and your profile can sound different.

See [Posting rules for each platform](https://docs.conviapro.com/docs/platform-posting-rules.md#posting-to-linkedin-company-pages) for company pages.

## How Convia writes your LinkedIn posts

Convia writes LinkedIn posts from your **Platform instructions** for LinkedIn (**Brand Brain → Platform instructions**) and your Brand Brain: your brand characteristics, ideal customer and content rules. When a post sends people somewhere, it ends with an ask that follows from what the post says, then the link, above any hashtags.

Where your brand and this guidance disagree, Convia follows your Brand Brain. A rule for every platform, such as never using emojis, goes in **Content Rules** under **Brand Brain → Voice & Tone**. A change for LinkedIn alone goes in LinkedIn's Platform instructions, which come with Grow and up. See [How AI uses your brand](https://docs.conviapro.com/docs/how-ai-uses-your-brand.md).

## Related

- [Social media best practices](https://docs.conviapro.com/docs/social-media-best-practices.md): default times and cadence for every platform.
- [Posting rules for each platform](https://docs.conviapro.com/docs/platform-posting-rules.md#posting-to-linkedin-personal-profiles): LinkedIn media limits and quirks.
- [Connect social accounts](https://docs.conviapro.com/docs/connect-social-accounts.md): connect a personal profile or a company page.
- [How AI uses your brand](https://docs.conviapro.com/docs/how-ai-uses-your-brand.md): what shapes every AI draft.

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Source: https://docs.conviapro.com/docs/linkedin-best-practices · Section: Platform best practices · Last updated: 2026-10-28