# Turn one piece of content into many > Repurpose an episode step by step, cutting clips, writing posts from each clip, turning the transcript into articles and spinning articles into more posts. > For the complete documentation index, see [llms.txt](https://docs.conviapro.com/llms.txt). Magic Repurpose makes a whole content package in one run. When you want to choose each piece yourself, or you are working from one clip or one article rather than a fresh episode, repurpose step by step instead. This guide is for producers in Convia Pro who want control over what gets made, in what order, and for which platforms. ## When to repurpose by hand Use this path when: - The episode already has some content and you only want a few more pieces. - You want posts from particular clips, not a full campaign. - You are repurposing an article or an older episode rather than a new recording. For a brand-new episode where you want everything at once, start with [Get the most from a new episode](https://docs.conviapro.com/docs/maximize-an-episode.md) instead. ## Before you start - **The episode has a final edit and a transcript.** Articles and clip posts are written from transcripts. Transcribe from the top of the episode's **Transcript** page. See [Episodes and clips](https://docs.conviapro.com/docs/episodes-and-clips.md). - **Your Brand Brain is set up**, so every draft starts in your voice. See [Brand Brain](https://docs.conviapro.com/docs/brand-brain.md). - **You have AI credits.** Each AI action has a set cost; writing by hand and editing are free. See [AI credits](https://docs.conviapro.com/docs/ai-credits.md). ## Stage 1: Cut the episode into clips Clips are the raw material for most social posts, so make them first. 1. Open the episode's **Clips** page and open the **Add clips** menu. 2. Choose **Upload video files**, **Add a clip with details**, **Create clips with OpusClip**, or one of the Descript options. 3. Check that each clip has a transcript. If one does not, open it and use **Transcribe** under the video. Each clip gets its own entry in **My Content → Clips Library**, linked to its episode. The OpusClip and Descript options are shown to owners and managers. See [Clip imports](https://docs.conviapro.com/docs/clip-imports.md). ## Stage 2: Turn clips into posts Work clip by clip when the wording matters, or in bulk when you want coverage. **One clip at a time** 1. Open a clip from **My Content → Clips Library**. 2. Click **Generate Posts** and pick the platforms you want. 3. Review each draft in the post editor. Posts made from a clip can also write a new caption from your own instruction plus the clip's transcript. **Many clips at once** (where your plan includes bulk scheduling) 1. On the episode's **Social Content** page, click **Schedule clips**, or select clips on the **Clips** page and choose **Schedule selected**. 2. In **Bulk schedule clips**, pick **Simple** to spread posts across a window, or **Advanced** to choose posting days per channel. 3. Click **Generate**, review the preview, then choose **Launch Campaign** to send every post for approval, or **Save as Draft**. See [Posts](https://docs.conviapro.com/docs/posts.md) and [Calendar and scheduling](https://docs.conviapro.com/docs/calendar-and-scheduling.md). ## Stage 3: Turn the episode into an article 1. On the episode's **Social Content** page, find **Articles** and click **Generate with AI**. 2. The article editor opens linked to the episode and writes the article from its transcript. Its AI settings let you pick a template: **Show Notes**, **Blog Post**, **Newsletter** or **LinkedIn Article**. 3. Edit the article, including its subtitle and SEO fields. Articles move through Draft, Pending Approval, Approved and Published. Approving an article does not publish it: **Mark as Published** is a separate step. See [Articles](https://docs.conviapro.com/docs/articles.md). ## Stage 4: Turn the article into more content An article is a second source you can repurpose again. 1. Open the article from **My Content → Articles** and click **Repurpose**. 2. Choose **Article** to open **Repurpose as Article** and rewrite it with a different template, for example a newsletter version of a blog post. 3. Or choose **Social Post** to open **Repurpose as Social Posts** and write posts that promote the article. ## Stage 5: Add host and guest promotion posts On the episode's **Social Content** page, the **Promotion Posts** card holds posts that promote the episode through your hosts and guests. Click **Generate with AI** to write a host post plus one for each guest, or **Create Promo Post** to write one yourself. Guests can copy their posts from the Guest Portal. See [Promote an episode with your guest](https://docs.conviapro.com/docs/promote-with-your-guest.md). ## Stage 6: Group the pieces into a campaign Loose posts are hard to schedule as a story. Put them in a campaign so they share a calendar and a report. 1. On the episode's **Social Content** page, click **Create Campaign**, or open **Campaigns** from the top of the launcher and click **New Campaign**. 2. Choose **I will pick the content myself**, then search for and pick the posts and articles you made. Nothing is generated and nothing is charged. 3. Continue through scheduling and launch. A clip joins a campaign as a post. If you pick a bare clip in the builder, Convia tells you it was not added and where to add it, so generate a post from the clip first (Stage 2). On an existing campaign, **Link Existing** adds posts you have already written. See [Campaigns](https://docs.conviapro.com/docs/campaigns.md). ## Stage 7: Keep track of what came from what Convia records where each piece came from: - Articles and posts link back to their source episode, and the episode's **Social Content** page lists its articles, posts and campaigns. - Posts show which campaign they belong to. - An idea lists everything made from it under **Content Created**. ## What a good result looks like - Each strong moment in the episode has a clip with a transcript. - Every target platform has posts written for it, not copied across. - At least one article exists, and it has its own promotional posts. - Everything sits in one campaign with dates spread out, so one episode does not crowd your calendar. ## Common pitfalls - **Generating posts from a clip with no transcript.** A post cannot be generated from a clip that has not been transcribed. Transcribe it first. - **Picking YouTube or TikTok without a clip.** Those platforms post video, so the post needs a clip attached. - **Generating the same thing twice.** Each run costs credits and makes another set of drafts. Check the episode's **Social Content** page before you generate. - **Thinking an approved article is live.** It stays **Approved** until someone clicks **Mark as Published**. - **Stacking one episode's clips on the same days.** Spread the dates as you schedule, or use **Advanced** in **Bulk schedule clips**, which skips days that are already full. **Spread out**, under **Declutter** on the Calendar, can re-space clips you bulk scheduled. See [Calendar and scheduling](https://docs.conviapro.com/docs/calendar-and-scheduling.md). ## Related - [Magic Repurpose](https://docs.conviapro.com/docs/magic-repurpose.md): make the whole package in one run instead. - [Episodes and clips](https://docs.conviapro.com/docs/episodes-and-clips.md): every page of an episode and every way to add clips. - [Articles](https://docs.conviapro.com/docs/articles.md): templates, review and publishing for long-form content. - [Plan a promotional campaign](https://docs.conviapro.com/docs/plan-a-launch-campaign.md): turn the pieces into a planned story. --- Source: https://docs.conviapro.com/docs/repurpose-one-piece · Section: Guides · Last updated: 2026-10-03