# Social media best practices

> See what works on each social platform, when Convia posts by default, how often to post, and how your Brand Brain and platform guidance fit together.

> For the complete documentation index, see [llms.txt](https://docs.conviapro.com/llms.txt).

Convia Pro's best practices pages collect what works on each social platform: when and how often to post, how to write a caption that gets read, how many hashtags to use and which formats to make. Start here for the defaults Convia uses everywhere, then open the page for the platform you post to.

## Best practices for each platform

| Platform | Page |
|---|---|
| TikTok | [TikTok best practices](https://docs.conviapro.com/docs/tiktok-best-practices.md) |
| Instagram | [Instagram best practices](https://docs.conviapro.com/docs/instagram-best-practices.md) |
| LinkedIn, personal profiles and company pages | [LinkedIn best practices](https://docs.conviapro.com/docs/linkedin-best-practices.md) |
| X (Twitter) | [X best practices](https://docs.conviapro.com/docs/x-best-practices.md) |
| Facebook | [Facebook best practices](https://docs.conviapro.com/docs/facebook-best-practices.md) |
| Threads | [Threads best practices](https://docs.conviapro.com/docs/threads-best-practices.md) |
| YouTube, long-form and Shorts | [YouTube best practices](https://docs.conviapro.com/docs/youtube-best-practices.md) |
| Bluesky | [Bluesky best practices](https://docs.conviapro.com/docs/bluesky-best-practices.md) |
| Pinterest | [Pinterest best practices](https://docs.conviapro.com/docs/pinterest-best-practices.md) |
| Mastodon | [Mastodon best practices](https://docs.conviapro.com/docs/mastodon-best-practices.md) |

These pages are guidance, not rules. Your own analytics are the better guide once you have a few weeks of results.

## Default posting times on every platform

When you schedule a post for a date without picking a time, Convia uses your own posting time for that platform and weekday if you set one. If you have not, it uses the platform's best time from this table, in your workspace time zone:

| Platform | Best times Convia uses |
|---|---|
| LinkedIn | 8am, 11am, 5pm |
| X (Twitter) | 9am, 12pm, 5pm |
| Facebook | 9am, 1pm, 3pm |
| Instagram | 11am, 2pm, 7pm |
| TikTok | 12pm, 6pm, 9pm |
| YouTube | 2pm, 5pm, 8pm |
| Threads | 10am, 1pm, 7pm |
| Bluesky | 10am, 1pm, 6pm |
| Pinterest | 2pm, 8pm, 9pm |
| Mastodon | 10am, 1pm, 6pm |

To set your own times, go to **Channels**, click **Edit** beside **When posts go out**, open **Advanced** and click **Choose my own times**. Once your posts have enough results, **Schedule clips** uses the hours your audience responds to most instead of these best times. See [Calendar & scheduling](https://docs.conviapro.com/docs/calendar-and-scheduling.md#set-your-own-posting-times).

## How often to post on social media

Consistency beats volume. A steady rhythm you can keep is worth more than a burst you cannot, so pick a pace per channel that you could hold for three months, and raise it once that feels easy.

A reasonable starting point for a weekly show:

| Channel | Starting pace |
|---|---|
| LinkedIn | Three to five posts a week |
| X (Twitter) | One or more a day, since posts there have a short life |
| Instagram and TikTok | Three to five short videos a week |
| YouTube | The full episode, plus Shorts from its clips |

These are starting points, not rules. Once you have a few weeks of results, your own [analytics](https://docs.conviapro.com/docs/analytics.md) are the better guide.

Convia starts every channel at **3** posts a week, set under **Posts per week** in **When posts go out**. New campaigns, scheduled clips and new Autopilot channels begin at that number, and you can change each one.

Clips from one episode do better spread over several weeks than posted in a single day. Leave room between clips from the same episode so your feed does not repeat itself.

### Keep a posting rhythm in Convia

- **When posts go out**, at the top of **Channels**, holds your posts per week, posting window, time zone and posting times.
- The **Calendar** shows everything scheduled, so gaps in a week are easy to spot.
- The **Channel consistency** card on the Dashboard shows each connected channel across the last week, today and the next two weeks, and flags a channel that is slowing down or has nothing queued.

## Platform guidance and your Brand Brain

When Convia writes a post, it follows that platform's **Platform instructions** (**Brand Brain → Platform instructions**) and your Brand Brain: your brand characteristics, your ideal customer and your content rules. Platform guidance says what tends to work on a platform. Your Brand Brain says what your show sounds like.

When the two disagree, Convia follows your Brand Brain:

- A rule for every platform goes in **Content Rules** under **Brand Brain → Voice & Tone**. For example, if your brand never uses emojis, say so there, and no platform's instructions will add them.
- A change for one platform goes in that platform's **Platform instructions**. **Reset to platform default** puts Convia's standard instructions back.

Platform instructions come with Grow and up. On Launch, posts are written with Convia's own instructions for each platform. See [How AI uses your brand](https://docs.conviapro.com/docs/how-ai-uses-your-brand.md).

## Related

- [Posting rules for each platform](https://docs.conviapro.com/docs/platform-posting-rules.md): media limits, per-post settings and quirks on each platform.
- [Calendar & scheduling](https://docs.conviapro.com/docs/calendar-and-scheduling.md): posting times, posts per week and your posting window.
- [How AI uses your brand](https://docs.conviapro.com/docs/how-ai-uses-your-brand.md): what shapes every AI draft and what you can change.
- [Brand Brain](https://docs.conviapro.com/docs/brand-brain.md): set your voice, audience and content rules.

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Source: https://docs.conviapro.com/docs/social-media-best-practices · Section: Platform best practices · Last updated: 2026-11-04