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Bluesky best practices

Plan Bluesky posts for a smaller, engaged community, with posting times, how often to post, a casual tone, threads, hashtags and what Convia does for you.

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Bluesky's community is smaller than the big platforms but highly engaged, with many early adopters and tech-savvy readers. This page covers when and how often to post on Bluesky, how to write for it, hashtags and formats, and what Convia Pro does for you when it writes and schedules Bluesky posts.

When to post on Bluesky

Convia schedules Bluesky posts at 10am, 1pm and 6pm in your workspace time zone when you have not set your own times. To change them, go to Channels, click Edit beside When posts go out, open Advanced and click Choose my own times. See Calendar & scheduling.

How often to post on Bluesky

Consistency beats volume. Pick a pace you could hold for three months, and raise it once that feels easy. Convia starts every channel at 3 posts a week, which you can change under Posts per week.

Writing for Bluesky

  • Keep it casual and authentic. A less polished tone than on other platforms fits Bluesky better.
  • Keep posts concise. Bluesky allows 300 characters.
  • Use threads for longer ideas, much as you would on X.
  • Use links sparingly.

Hashtags on Bluesky

Use 1 or 2 hashtags, woven into the text where they fit.

Images and video on Bluesky

Bluesky takes up to 4 images, shown as a grid, or one MP4 video of up to 3 minutes. Images fit best at 1,080 × 1,080 pixels (square), 1,200 × 627 (landscape) or 627 × 1,200 (portrait). For every file limit, see Posting rules for each platform.

How Convia writes your Bluesky posts

Convia writes Bluesky posts from your Platform instructions for Bluesky (Brand Brain → Platform instructions) and your Brand Brain: your brand characteristics, ideal customer and content rules. When a post sends people somewhere, it ends with an ask that follows from what the post says, then the link.

Where your brand and this guidance disagree, Convia follows your Brand Brain. A rule for every platform, such as never using emojis, goes in Content Rules under Brand Brain → Voice & Tone. A change for Bluesky alone goes in its Platform instructions, which come with Grow and up. See How AI uses your brand.