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Facebook best practices

Plan Facebook Page posts that start conversations, with posting times, how often to post, video, post length and what Convia does for you.

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Facebook works best as a community: posts that feel like conversation, and video above all. This page covers when and how often to post on a Facebook Page, how to write for it, which formats to make, and what Convia Pro does for you when it writes and schedules Facebook posts.

When to post on Facebook

Convia schedules Facebook posts at 9am, 1pm and 3pm in your workspace time zone when you have not set your own times. General guidance points to weekday afternoons, 1pm to 4pm. To change the times, go to Channels, click Edit beside When posts go out, open Advanced and click Choose my own times. See Calendar & scheduling.

How often to post on Facebook

Consistency beats volume. Pick a pace you could hold for three months, and raise it once that feels easy. Convia starts every channel at 3 posts a week, which you can change under Posts per week.

Writing Facebook posts

  • Write the way you talk. Keep posts conversational and relatable, with enough context that people can share them.
  • Ask questions to encourage comments.
  • Keep most posts short. Around 40 to 80 characters suits a post meant for engagement; a post that teaches something can run longer.
  • Include a clear call to action.
  • Respond to every comment.
  • Use Facebook Stories for extra visibility.

Facebook video and images

Video gets the most organic reach on Facebook, so post native video when you can. Fill in the Published title on a video post: it is the title people see above the video, up to 255 characters, and a plain descriptive sentence that does not repeat the caption reads best. On images, avoid heavy text overlay, which can reduce how widely a post is shown, and keep PNG files under 1 MB to prevent pixelation. For every file limit, see Posting rules for each platform.

How Convia writes your Facebook posts

Convia writes Facebook posts from your Platform instructions for Facebook (Brand Brain → Platform instructions) and your Brand Brain: your brand characteristics, ideal customer and content rules. When a post sends people somewhere, it ends with an ask that follows from what the post says, then the link.

Where your brand and this guidance disagree, Convia follows your Brand Brain. A rule for every platform, such as never using emojis, goes in Content Rules under Brand Brain → Voice & Tone. A change for Facebook alone goes in Facebook's Platform instructions, which come with Grow and up. See How AI uses your brand.