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Pinterest best practices

Plan Pins that keep being found in search, with evergreen wording, strong titles and descriptions, a link worth clicking and vertical images.

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Pinterest is a visual search engine: people come to it looking for ideas, and a Pin works when it shows up for what they search and gives them a reason to click through. This page covers how to word, picture and time Pins so they keep being found.

Convia Pro publishes Pins to Pinterest business accounts on plans that include Pinterest. You choose a board when you connect, and each post can pick another board or section, set its Pin link and add alt text. Autopilot and trend automations do not post to Pinterest, because Pinterest asks that you choose each Pin yourself. See Posting to Pinterest for every setting and limit.

When to pin on Pinterest

Pinterest is browsed in the afternoon and evening rather than during work hours. Convia schedules Pinterest posts at 2pm, 8pm and 9pm in your workspace time zone when you have not set your own times. To change them, go to Channels, click Edit beside When posts go out, open Advanced and click Choose my own times. See Calendar & scheduling.

How often to pin

Consistency beats volume. Pick a pace you could hold for three months, and raise it once that feels easy. Convia starts every channel at 3 posts a week, which you can change under Posts per week.

  • Use evergreen wording. Pins keep being found for months, so avoid "today", "this week" and other words that date a Pin.
  • Put the keyword in the first 40 characters of the title. Only the first 40 characters show in feeds. Titles can be up to 100 characters. In Convia, the post's Published title is the Pin title.
  • Open the description with what the Pin is about, in the plain words someone would type into Pinterest search. Descriptions can be up to 800 characters and do not show in feeds.
  • Write natural, complete sentences that work in several related search terms once each. Never write a keyword list.
  • Say what the reader gets: the problem it solves, the idea it teaches or the story it tells.
  • Skip hashtags. Pinterest no longer uses them for discovery.
  • No emoji runs, all caps or clickbait.

Make every Pin lead somewhere

The link is the point of a Pin, so every Pin should lead somewhere worth going, and the description should end with a clear reason to click through. A Pin link can be up to 2,048 characters. In Convia, set it in the post's Pin link setting; left empty, Convia uses the post's link. Convia never shortens links on Pinterest, because Pinterest treats short links as spam.

Pinterest images

  • Use vertical images (2:3). They take the most space in the feed.
  • Put text on the image that restates the topic in a few words.
  • Add alt text describing the image, up to 500 characters.

A Pin can be one image, a carousel of 2 to 5 images, or one video, saved to a board.

How Convia writes your Pinterest descriptions

When Convia writes a Pin description, it follows its Pinterest guidance on this page and your Brand Brain: your brand characteristics, ideal customer and content rules. A rule for every platform, such as never using emojis, goes in Content Rules under Brand Brain → Voice & Tone. See How AI uses your brand.