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Threads best practices

Plan Threads posts that start conversations, with posting times, how often to post, a casual text-first style, hashtags and what Convia does for you.

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Threads is text first and casual, and conversations are what carry a post further. This page covers when and how often to post on Threads, how to write for it, hashtags and formats, and what Convia Pro does for you when it writes and schedules Threads posts.

When to post on Threads

Convia schedules Threads posts at 10am, 1pm and 7pm in your workspace time zone when you have not set your own times. To change them, go to Channels, click Edit beside When posts go out, open Advanced and click Choose my own times. See Calendar & scheduling.

How often to post on Threads

Consistency beats volume. Pick a pace you could hold for three months, and raise it once that feels easy. Convia starts every channel at 3 posts a week, which you can change under Posts per week.

Writing for Threads

  • Write casually. Threads reads more like a conversation than LinkedIn does.
  • Start a conversation. Conversations drive reach, so ask for a view or invite a reply.
  • Keep posts short. Threads allows up to 500 characters, and shorter posts draw more engagement.
  • Comment on what is happening now. Threads suits real-time commentary.
  • Use links sparingly.

Hashtags on Threads

Use 1 to 3 hashtags, woven into the text where they fit.

Images and video on Threads

Threads takes text alone, images, a carousel of 2 to 20 items, or video. Vertical 9:16 is the recommended video shape. For every file limit, see Posting rules for each platform.

How Convia writes your Threads posts

Convia writes Threads posts from your Platform instructions for Threads (Brand Brain → Platform instructions) and your Brand Brain: your brand characteristics, ideal customer and content rules. When a post sends people somewhere, it ends with an ask that follows from what the post says, then the link.

Where your brand and this guidance disagree, Convia follows your Brand Brain. A rule for every platform, such as never using emojis, goes in Content Rules under Brand Brain → Voice & Tone. A change for Threads alone goes in its Platform instructions, which come with Grow and up. See How AI uses your brand.