Magic Repurpose

Magic Repurpose turns one episode into a full content package in a single guided run in Convia Pro. Producers use it once the final edit of an episode is in, before publish week. Everything it creates lands as drafts, so nothing is scheduled or published until a person acts.

What Magic Repurpose creates

Magic Repurpose runs a fixed set of steps on the episode. It skips any step whose output already exists, unless you choose otherwise in the pre-flight check.

Articles created this way include a subtitle, SEO title and SEO description, like articles you write by hand.

Before you run Magic Repurpose

The Magic Repurpose button sits in the episode header, next to Notify Guests and Comments, on every page of the episode. Until the episode is ready, the button opens a checklist instead of the wizard:

Repurpose now becomes available once the final edit is in. Clips are not required, but adding them first means they get transcribed and can be used in the campaign. If you plan to generate posts for YouTube or TikTok and the episode has no clips, the setup screen warns you before you spend credits, because those posts will need a clip.

You also need enough AI credits for the steps that will run. The pre-flight check shows your available balance and will not let you continue if it is short.

Run Magic Repurpose on an episode

1. Open the episode from My Content → Episodes.
2. Click Magic Repurpose in the episode header. If the checklist appears, finish the required steps, then click Repurpose now.
3. Review the pre-flight check. It lists the Episode Status, the Steps to Process with each step's credit cost, any Skipped Steps with the reason, and the Estimated Cost against your available credits.
4. Leave Skip steps where content already exists ticked to pay only for what is missing. Untick it to regenerate items the episode already has.
5. Click Continue to Setup.
6. Check the Publish Date. It starts on the episode's release date, and campaign posts are planned around it, from two days before to three days after.
7. If the transcript will be generated, set Expected Speaker Count (2 to 6 speakers), or choose Unknown / skip diarization.
8. To get social posts, turn on Prepare a social campaign?, then fill in the campaign fields described below.
9. Check the Workflow Summary and Total Cost, then click Start Workflow.
10. Watch the progress bar, or leave the page. The run continues on the server. When it ends you see Workflow Complete! with the steps completed, total time, credits used, what was generated and what was skipped because it already existed.

Campaign settings

These fields appear only when Prepare a social campaign? is on.

Select at least one platform or article, or the campaign step is skipped. Skipping the campaign loses nothing: you can build one later from the episode's Social Content page with Magic Campaign. If your plan does not include Magic Campaign, the switch shows an Add-on badge.

Speaker names and waiting for the transcript

When Magic Repurpose has to generate the transcript, it pauses on Transcription is running. This usually takes 2 to 10 minutes, depending on the episode's length. Click Close & notify me and Convia sends you a notification when the run is ready to continue.

Once the transcript is ready, Confirm speaker names asks you to match each detected speaker to a host or guest, so chapter markers, insights, descriptions and posts use real names instead of "Speaker 1/2". Click Review speakers & continue, or Skip and continue without speaker names. If no distinct speakers were detected, the run carries on without speaker labels.

While a run is in progress, the header button shows its state:

Review what Magic Repurpose made

Every item is created as a draft. Campaign posts stay in draft status, so they do not appear in the approval queue until someone submits them. Edit anything, then schedule or publish when you are ready. If your workspace requires approval for social posts, they go through approval first.

When the campaign plan includes a post that needs a clip or visual the episode does not have, Convia still writes the post but holds it. The post is flagged, a written brief for the missing asset is attached as a comment, and the campaign page shows a banner such as N posts need a clip with a shortcut to clip creation. You get one notification that links to the campaign page.

Credits for Magic Repurpose

A full run on a brand-new episode costs roughly 100 to 150 credits. The pre-flight check shows the exact cost before you start. Credits are charged per step, only when that step succeeds, so a run that stops early costs less than the estimate. Reviewing, editing, scheduling and publishing the drafts are free.

For example, a campaign for 3 platforms with 1 article costs 50 credits. Credit costs can change; the pre-flight check is always current. See AI credits.

Run Magic Repurpose again

Running Magic Repurpose again on the same episode skips anything that already exists, so it is a cheap way to fill gaps, such as adding the campaign after the analysis steps. To redo one item, such as the insights, untick Skip steps where content already exists, or delete or regenerate that item on its own page first.

Only one run can be in progress on an episode at a time. If one step fails, the remaining steps still run. Steps that need a transcript are skipped without charge when there is none, and the summary says what ran.

Related

• Magic Campaign: plan and review a campaign beat by beat instead of in one pass.
• Episodes and clips: upload the recording, final edit and clips Magic Repurpose works from.
• Approval and review: what happens to the drafts before they publish.
• AI credits: balances, top-ups and what each AI action costs.
• Maximize an episode: a step-by-step guide that uses Magic Repurpose as its first stage.